On June 15, Analysys International published a report, which shows that in the first quarter of 2013, the wow gold market further scale growth, many of the wow gold provider and the World of Warcraft research and development manufacturer Blizzard together to accelerate market growth, now the wow gold market size rose by 19.2%, reach to 3.297 billion dollars.
According to Analysys International, after the former eight years of high-speed development, since 2013, the wow gold market growth speed trend stable, the scale of the overall market of the whole industry is steady.
Under such conditions, the main participants in each link of the industrial chain, both to wow gold provider, research and development manufacturer, the market competition will gradually increase, and the industry began to focus on.
Analysys International Tony Zimba believes that the the difficulty of user further in the first quarter, the development of the market makes wow gold marketing costs continue to rise. To deal with market competition, on one hand, continue to use the new content to attract players, on the other hand, increase advertising placement to guide players. This part makes the marketing spending to part platforms increasing rapidly, which occupied more than seventy percent of the total revenue, and challenge the subsequent operation as well as the development of the industry.
Tony Zimba indicates that, in the first quarter, a certain amount of professional wow providers began to appear in the wow gold market. Part of the providers which has keeping running well for years, continue to get the player’s approval. Quality of the product strategy is used by many providers. Industry to focus in the process of professional products win the market by quality, is necessary in the development of wow gold industry.
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